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WOW! is a British brand. They produce embossing powders. It used to be thought that the powders could only be used for papercraft. The designers of WOW! wanted to change this. They certainly succeeded in this! Today it is used for various hobbies and is even a must-have for mixed media artists. The quality of the powders is unparalleled! They are also the powders in many different colors.
Take a quick look at the range yourself!